TUV Produtions/Questionnaire

Web Design Order Form Questionnaire

Questionnaire for a customer who needs an Internet Presence

What are the specific short-term goals for the website (in the first 1 to 6 months, reduce customer service workload by X%, generate X volume in sales)
List specific long-term goals for the website (in the first 1 to 3 years).
List the major purposes for the website, the reasons for building one (in order of importance, i.e. name branding, e-commerce, because that's what everyone else is doing, etc.)?
How often during the year do you anticipate updates to the website? What types of information will be updated? Employment opportunities, monthly specials, contests, new products, updated news all should be updated periodically.
List audience demographics - who you want to reach and how this will be accomplished. Be as specific as possible (age range, profession, interests, etc.)
In order for your site to appeal to your primary audience, what style or "voice" will you use (conservative, hip and trendy, etc.)?
Choose a primary color scheme for the background, text and graphics (we recommend a white background with black text and 2 or 3 colors for highlights for most sites)? This is the easiest to read. Be mindful of visitors with poor eyesight or color blindness when choosing text, background colors and graphics. Many of the most successful sites follow a simple scheme such as this.
List a series of website URLs with designs or schemes that appeal to you and give reasons why.
List some of competitor website URLs:
What is your budget for the completion of the website and yearly maintenance?
What is your budget for marketing the website and how do you intend to market both on and off the Internet? Simply putting up a website and submitting to search engines is not marketing. It is only one small tactic in an overall campaign. You need to draw up a marketing battle plan. We can help here if need be.
Do you have any custom photography needs (still photography, product shots, stock photography, video)? Will you supply all of the images required or we can do this for you. For any images (and other materials) supplied by you. Do own the copyrights? If not do you have the rights to use the materials on the website? Please check with the copyright owners if unsure to avoid any copyright violations.
Are there any search engines, directories or sites you would like to submit to besides the industry standard that are specific to your business or industry?
Do you need a higher end service? Such as managing your own web servers.
Are there any special needs required that are not already covered?
Describe your vision for this site? How will visitors interact with it?
Define the criteria you will use to determine the website's success (i.e. Internet orders of a certain volume, website traffic of a certain volume (this should not be used as the sole definition of success), X amount of sales as a percentage of hits, decrease in customer service costs, increase in productivity). There should be a trackable method to determine success.
If you do not already have a domain name (i.e. yourname.com) choose 5 names. You're choices may already be taken. You can check here for availability. Consider registering a few general and specific variations including .net, .biz, .info, .us, .org domains. Your domain name should be easily identifiable, easy to explain over the phone and print on a business card. Most short names are usually taken; long names can be good if they click in someone's mind. Try out your ideas on several people. Then ask them how to spell it. Try out the name on the phone to see if it is easily remembered and spelled by others. Resorting to lengthy explanations or spelling means problems. How long (in years) will your domain be registered?
List e-mail addresses you want associated with your domain name (info@yourname.com, sales@yourname.com, support@yourname.com) Do you have mulitple domain names you would like to have go to the same site?
List any existing websites you want linked in your site. These should be sites that are related to your site and not direct competitors. Sites should by those whose services you use or that provide service or information useful to your target audience. Sites that cross-link with each other may increase both businesses targeted traffic.
Map and directions from major airports, recommended places to stay nearby (if people visit your location)
What are all the different ways visitors can contact you?
Name
Address
Phone
Fax
1-800
E-mail addresses
International offices
List hours of operation, time zone (PST, EST) and days closed.
List 30 words or phrases that describe your business. Pick words/phrases relevant to your business. List all keywords that would link search engines to your website. Phrases should be both specific and general.
Are you a local, regional, national or international business? What areas do you want to specifically target?
Do you have a business slogan or catch phrase?
Write a 25 word description of your business to be displayed and used in search engine submissions. Describe what your business offers, to whom it if offered and a succinct reason your business should be considered.
Write a 50 word description of your business to be displayed and used in search engine submissions. Describe what your business offers, to whom it if offered and a succinct reason your business should be considered.
Give reasons why your business clearly beats the competition? What is your USP (unique selling proposition)? Customers tend to look for information as a priority over shopping on-line. They may surf at other sites, but they will continually return to the sites they trust intuitively and can solve their problems. A visitor may need to return many times before making a purchase (studies suggest as many as 5 times). What can you do to encourage customers to purchase now and abandon the need to continue to search?
Web surfers have short attention spans, may not remember your site and will probably not return unless you give them a compelling reason to do so. How can you encourage repeat visitors and referrals? Every measure should be taken to encourage visitors to voluntarily submit their email address. Free offers, contests, referral forms, surveys and requests for information forms can be useful tools to encourage email sign-ups. What can you offer that can be digitally delivered on site (computer wallpaper, screensavers, special reports, on-line coupons, affiliate programs, etc.) and is free?
How does your business and products benefit your target audience? Please specify a clear list of items of benefits. What can your business offer your visitors, what's in it for them, how can you help them? What problems do your prospects have that your business solves?
List features of your products and/or services? Please specify a clear list of items.
What does your company do?
Who do you do it for?
Who will maintain the site? If you do not have the time we can help you here.
What can be done to add value to products and services? If your prices cannot be competitive, what other methods will showcase your products/services? The addition of free bonuses, lifetime warranties, free shipping and handling, upgrades, etc. will often be perceived by the consumer as value-added especially if a dollar value can be attached to these extras.
What are the needs your business satisfies for your customers? What words or images will impart those needs? It is important to paint a mental picture for customers using words, colors and images. What analogies can be used to explain offers in simple, understandable terms?
Will you use a survey form to gather information from your visitors? What questions would be included on this survey? Will you offer an incentive to customers for taking part in this survey?
Do your customers have buying seasons? September is the ideal month to prepare your site for the upcoming Christmas shopping season. Should the site be updated according to each season? What enticements will you offer during off seasons?
Will low price lead in products be followed with sales on the back end for higher priced products and services? Products up to $20.00 meet little resistance while products in the hundreds or thousands of dollars may require a longer sales process. Complex services might only be closed using real salespeople. Is a plan in place to secure and qualify leads? How can you remove as much risk from the buyer as possible (warranty, return policy, etc.)? What is your sales cycle? Can you close sales on-line without human interaction or do you need to follow-up on leads generated?
Do you have a brick and mortar or other off-web locations or contact point (like a mail order catalog)? How do you see the website and off-line business working together? What are the weak points of each and the strong points that can be exploited? You can use the website to drive people to your physical location. To handle customer service support after hours, offer on-line coupons that can be printed and redeemed at the physical location (and vice versa) use the physical location to promote the website.
Is this a new market you are trying to create for your product/service or is there already an existing market? Selling in an existing market is easier and less risky. The understanding of what you are offering already exists since other companies have paved the way. What existing distribution channels are you able to tap? Are there any 800-pound gorillas and if so, how can you compete against them? Microsoft and Toy's R Us are considered to be gorillas in their markets.
What process will be used to integrate the website into the business on a daily, monthly, quarterly and yearly basis. Who will manage each aspect of the website once it is complete (i.e. e-mail management, system maintenance, new content, testing forms periodically, marketing, etc.)?


Email
First Name
Last Name
Phone

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